Google Ads is an online advertising platform developed by Google, where businesses can create ads to be displayed on Google’s search engine, YouTube, and across its network of partner websites. The goal is to reach users who are actively searching for relevant products or services.

There are various types of ads you can create through Google Ads, including:

1. Search Ads: Text ads that appear on Google search results pages when a user searches for keywords related to your business.
2. Display Ads: Image or video ads shown across Google’s Display Network of partner websites.
3. Shopping Ads: Product-based ads that appear when someone searches for a specific product.
4. Video Ads: Ads that appear on YouTube and Google’s video partner websites.
5. App Ads: Promote apps on Google Search, Play Store, YouTube, and more.

Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. It’s an effective way for businesses to increase visibility, drive traffic, and boost sales or leads.

If you need help setting up or optimizing a Google Ads campaign, feel free to ask!

Key components of SEO include:

1. On-Page SEO: Refers to optimizing elements on your website or page itself. This includes:
   • Content Quality: Creating valuable, relevant, and informative content.
   • Keywords: Identifying and strategically using keywords that users are likely to search for.
   • Meta Tags: Optimizing title tags, meta descriptions, and header tags to improve visibility.
   • Internal Linking: Linking between pages on your own website to help search engines understand site structure.
2. Off-Page SEO: Involves activities outside your website that affect your ranking, such as:
   • Backlinks: Getting links from other reputable sites that point to your content, improving authority.
   • Social Signals: Engagement and shares from social media platforms can indirectly influence rankings.
3. Technical SEO: Focuses on the backend structure of your website, ensuring it’s optimized for search engines. This includes:
   • Site Speed: Ensuring pages load quickly.
   • Mobile Optimization: Making sure your site is responsive on mobile devices.
   • Crawlability: Ensuring search engine bots can easily access and index your website.
   • XML Sitemap: A structured file that helps search engines understand the site’s content.
4. User Experience (UX): Google and other search engines increasingly consider how users interact with your website, so it’s important to make your site easy to navigate, with clear design and fast loading times.
5. Local SEO: Optimizing your site to rank well in local searches, including setting up and optimizing a Google My Business profile.